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okay for a limited audience only

Great idea--poor execution

Skip the book

Not the best Econ Book

Disappointing: Well written, very light on insight & facts.The price is perhaps 1/4 the price of a good paperback book bought, say, at an airport. One might buy this item at this price hoping to get the equivalent of a chapter or two of good information about Qualcomm, a great company indeed managed by terrific people including Irwin Jacobs. One's hopes might be buoyed by the good reputation of the author, Stuart Crainer.
I myself bought imagining that the ebook would focus on personality and management style. However, I was particularly hoping to read about the history of the company and the early trials with selling CDMA. Perhaps the story would highlight traps and tricks of building and sustaining a business dependent on patented intellectual property as its primary advantage. What were the challenges, and how were they overcome?
Unfortunately, the ebook turns out to be only 4 real pages of material best suited for the general reader. The brief write-up informs us of the creative, collegial atmosphere that Irwin Jacobs creates based on his engineering approach and his university background. There is a little history highlighting Linkabit, the OmniTrac satellite system, and of course CDMA. However, that is it.
The advantage of a low-cost ebook is that it is hard to get burned. After all, [the price] is not much money! On that basis, two stars seems a civil statement of the value of this offer.
Let us hope that someone produces a good history of Qualcomm. Stuart Crainer could certainly do the job. Done well, we would have a solid contribution adding to real knowledge.


Need a study guide

General and little deep

Find another book to reference
Not a book for beginners
Pretty bad

FrustrationThe 7th Edition is just as bad as the 6th.
Worst Text I ever had to read
WARNING! Reading this book may cause extreme drowsiness.It's too bad the author has absolutely no literary skills whatsoever. I'm no great author myself but you'd think by the time they got to the fifth edition all the errors would be gone and they would have improved upon the existing text. I guess the editors must have let this one slip through without actually reading what they were going to be publishing.
If you are unfortunate enough to have to buy this book then you will be dumber for having read it and may God have mercy on your soul.


It should be a zero star rating
This is a poorly written book!